Abstract: Stay-over tourists and cruise ship passengers on holiday on the French Caribbean island of Martinique were interviewed. An investigation of the concept of postcolonialism and its theoretical role in the link between tourism and agrofood production as it applies to Martinique is reviewed. An overview of the development of the stay-over and cruise ship sectors of the region’s tourist economies is described briefly. The research generated both qualitative and quantitative data looking at tourist interest and behavior in regards to their visiting sites of agrofood production and trying local Créole cuisine. The results show that these two types of tourists are both interested in making agrofood production visits as well as purchasing and consuming locally produced and prepared foods.